The Dirty M**** Word
17 December 2010 | 0 Comments
In the saga that is web series production, there is a cycle: creators complain they can’t get financing, financiers say web video isn’t profitable enough, then invariably an entity emerges with a “viable” business model, something that will take the pain of web advertising pennies away and replace it with the joy of real dollars. [...]
Tagged in Ben Stiller, big screen little screen, Brad Grey, branded entertainment, financing, hulu, International TV, john m. chu, paramount, Paramount Digital Entertainment, puma, the lxd, Thomas Lesinski, VOD, web video, Wendy Klenk
branded entertainment,storytelling
30 March 2010 | 0 Comments
At Saturday’s conference The Conversation, I moderated a panel called “Product Placement and Marketing Partnerships: Where Content Meets Brand” in which we discussed the various modes of brand-artist collaboration, and the nuts and bolts of seeking and obtaining such partnerships. Time was short but I promised that I would post a followup with video and [...]
Tagged in #convonyc, advertising, aramique krauthamer, branded entertainment, brands, brett morgen, chongo, cisco, conference, dandelion, hunter weeks, jake abraham, livestrong, panel, puma, quiznos, ride the divide, ritesh batra, storytelling, syrupnyc, the conversation, Youtube
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