I think the answer is yes. And I did some research to challenge my own assumptions.

Of course, now with the heavily rumored and anticipated i-something (maybe iTablet or iSlate) device from the happy people at Apple, it seems the transformation of reading is perhaps closer than we might have imagined. As is often the case, technology will drive the charge and likely change user behavior and only then will creative ideas for the product follow suit. Looking beyond the cool gadgetry of the new Apple toy, let’s just consider it another gateway into the world that Amazon’s Kindle has already established with e-reading. We can be sure of one thing though: it will likely be a user-friendly, very portable device that makes the crossover between text and image very appealing.

So there we are, sucked into the magical interface, switching between a Youtube video,  the latest issue of Vogue magazine and pages of Anna Karenina, making leaps of imagination and information that may have been a little more difficult when those materials were tactile. And I describe a scenario in a sequence that has actually happened for me. I have the Kindle for iPhone app, and I confess, I am currently reading Anna Karenina on that tiny, tiny screen on the subway and sometimes, I switch tasks and watch a randomly unconnected  video, then quickly flip through a fashion magazine all in the time it takes to get from Soho to Grand Central Station. So, essentially I contradict myself.

So I’m a media zombie, a self-proclaimed future filmmaker. But a book purist, right? Yes and no. I wonder how I would feel if there was an option to watch a dramatization of Tolstoy’s novel within my app. Would I do it? I’m not sure. But I think most people would if it made an old Russian novel accessible. And for that reason, companies like Vook and Fourth Story Media are emerging in the hybrid book space with titles ranging from how-to’s to teen novels and popular adult fiction. I downloaded and sampled the Sherlock Holmes double Vook and gave it a whirl. Frankly, launching a documentary about opium use during late 19th century London was really distracting to me when I wanted to follow the characters. But I found that I liked the interface when not actually engaged in the narrative. My conclusion is not that the Vook concept itself is flawed, it’s just that turning a classically structured narrative into a multimedia experience is a complex creative challenge. And I can’t say this particular title succeeded.

However, if a title was written by the author with the intention of creating a multimedia narrative in which the text and video where simultaneously conceived, the same way we do when writing screenplays intended for filming, then I think it would be an entirely different proposition. And I actually look forward to the birth of a new form with as much creative and intellectual rigor as good literature has traditionally had. As Bob Stein, whose Institute for the Future of Books says in an LA Times piece, “We’re going to see an explosion of experimentation before we see a dominant new format. We’re at the very beginning stages” of figuring out what narrative might look like in the future– “…the very, very beginning.”