Film Futurist

At Saturday’s conference The Conversation, I moderated a panel called “Product Placement and Marketing Partnerships: Where Content Meets Brand” in which we discussed the various modes of brand-artist collaboration, and the nuts and bolts of seeking and obtaining such partnerships.

Time was short but I promised that I would post a followup with video and here it is.

From Aramique Krauthamer, who works at Syrup as a story director.
Flashback”, directed by Marco Brambilla. it’s an interpretation of 6 stories of 6 perfumes. the perfumes are about experiences of nature and this film is imagining if we have destroyed natured and the experiences are gone how they will be remembered in the future.

And for Puma, a short documentary about the making of a painting. The painting shows the “Unity Kit” which is the first time a jersey has been made for an entire continent as a symbol of solidarity

Then from Writer/Director Hunter Weeks, who is often the subject of his own films and featured in the video, a collaboration with the sandwich chain Quiznos, in which he travels to 50 states in 2 weeks.

Weeks’ new project is “Ride The Divide”, for which he has raised $100K in product, marketing, and cash before making film (about 50% cash). He’s partnered with Lance Armstrong’s foundation Livestrong, YouTube and a few other major distribution channels for a unique release strategy that combines online events and a theatrical tour that benefit Livestrong.

Ride The Divide Movie Trailer from Ride The Divide on Vimeo.

Ritesh Batra, who worked with Cisco on a project called “Digital Cribs” is a fascinating profile of a homeless entrepreneur:
Embed removed. Click link here to watch video: CISCO’S Digital Cribs

From Jake Abraham, formerly of Dandelion (division of Epoch Films) are two branded entertainment examples, the first for Sun Life, and the second directed by Brett Morgen for International Trucks: