branded entertainment,storytelling
30 March 2010 | 0 Comments
At Saturday’s conference The Conversation, I moderated a panel called “Product Placement and Marketing Partnerships: Where Content Meets Brand” in which we discussed the various modes of brand-artist collaboration, and the nuts and bolts of seeking and obtaining such partnerships. Time was short but I promised that I would post a followup with video and [...]
Tagged in #convonyc, advertising, aramique krauthamer, branded entertainment, brands, brett morgen, chongo, cisco, conference, dandelion, hunter weeks, jake abraham, livestrong, panel, puma, quiznos, ride the divide, ritesh batra, storytelling, syrupnyc, the conversation, Youtube
Interactive Experiences,storytelling
27 January 2010 | 0 Comments
Tagged in A Different Ending, facebook, films, games, interactive storytelling, iphone, Social Games, the outbreak, the weathered underground, Youtube
storytelling
14 December 2009 | 0 Comments
This is an amateur movie made by a member of the The Coney Island Amateur Psychoanalytic Society in 1947. Strange, you may think, as it seemed to me when I first watched this one of several films created by members of this Society as a way to analyze their dreams. Initially, The Lion Dream struck me [...]
Tagged in art, Coney Island Museum, cross-platform, Freud, Installation, new york times, pyschoanalysis, stories, storytelling, transmedia, web, Zoe Beloff
storytelling
10 December 2009 | 0 Comments
It all began one night last week. I was in my apartment in New York, feeling somewhat nostalgic for LA, which like some kind of happy-slash-sad drug, makes you miss it. I turned on the TV and surfed. Caught the last few minutes of Californication. Sighed. Then remembered I could watch the whole episode again. [...]
Tagged in Augmented Reality, Californication, fiction, fictional, Hank Moody, real, Social Media, stories, storytelling, twitter
storytelling
8 December 2009 | 0 Comments
At the FOE4 Conference, I was struck by something Mike Monello said on when speaking on a panel. He said something I had never thought of quite that way before: that as a Transmedia creator, one’s role becomes that of a creator/performer – not in the sense that the storyteller is acting per se, but [...]
Tagged in art, Convergences Worth Noting, cross-platform, Hollywood, Social Media, Television